Emirates announces that it is proud to present the latest global film “What is Human Trafficking?” To support. (What is human trafficking?) From the It’s a Penalty campaign, launched in collaboration with actor Liam Neeson. The short film aims to enlighten the world and clear up the problems and reality of human trafficking and exploitation around the world.
Emirates will broadcast this special message on all flights from October on its in-flight entertainment system Ice. The idea is to put this global problem in perspective and help people understand what human trafficking is. With greater awareness, more suspected cases can be identified and reported in order to protect those at risk and prevent them from becoming victims.
Human trafficking involves moving people within a country or crossing borders under conditions of exploitation against their will through violence, threats, kidnapping or deception. In 2017, the International Labor Organization (ILO) estimated that 24.9 million people were trafficked worldwide (equivalent to the population of Australia). 75% of them were women and children  .
As one of the greatest bridges that bring people and places together around the world, Emirates is committed to containing this crime against humanity.
Partnerships and training
Emirates works with government agencies and organizations such as the International Air Transport Association (IATA), the US Overseas Security Advisory Council (OSAC) and the United Nations Office on Drugs and Drugs Crime (UNODC) to raise awareness about human trafficking through its security division and to work together on effective strategies for the aviation sector.
Emirates recognizes that frontline staff at the airport and on board flights are in a unique position to combat this type of crime. For this reason, the company has been investing in training programs for years to make airport staff and crew aware of this crime and to identify suspicious cases of human trafficking and to report them to the relevant organizations and authorities.
At the Emirates hub at Dubai International Airport, an aviation security team receives special training from embassy partners to identify potential human traffickers when reviewing travel documents and analyzing the profile of passengers and their behavior during the flight.
Since 2017, the Emirates crew and ground crew who are in contact with the customer have had access to an online module specially developed by the UK Home Office to prevent crime on board. Emirates was one of the first airlines to provide this type of training. This encourages employees to monitor customer behavior more closely, especially the behavior of people who are involved in human trafficking or of possible victims. The training offers scenarios that the crew can find on board and instructions on how the team should react.
The Emirates Group has an anti-slavery and human trafficking policy and publishes annual transparency statements on the Modern Slavery Act as part of its ongoing commitment to combating these crimes.
ABOUT IT’S A PENALTY CAMPAIGN: Since 2014, the “It’s a Punishment” campaign has been working to curb the rapid growth and second largest criminal industry in the world: human trafficking and exploitation. The campaign raises awareness and trains communities by providing a platform with tools to protect victims of exploitation and human trafficking. The campaign’s incredible impact is the result of working with strategic stakeholders such as elite athletes, the travel and tourism industries – including airlines, hotels and transportation companies – government sports organizations, organizing committees and NGOs, governments and corporations.
Instagram: @its_apenalty – Twitter: @its_apenalty – Facebook: FB.com/itsapenaltycampaign
 Source: International Labor Organization (ILO), 2017 Modern Estimates of Modern Slavery, and United Nations Office on Drugs and Crime (UNODC), 2016 Global Report on Trafficking in Persons.